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Email customers / Compare

Kit vs Mailchimp

Kit and Mailchimp both help you email customers. Kit is best for coaches and creators with a newsletter; Mailchimp is best for businesses new to email marketing.

Feature Kit Mailchimp
What it isEmail for creatorsEmail marketing and automations
PricingFree planFree plan
Free to startYesYes
Best forCoaches and creators with a newsletterBusinesses new to email marketing
Jobs it doesEmail customersEmail customers
Often used byTuition and training, Freelancers and agenciesAny

Why pick Kit

  • Best for coaches and creators with a newsletter
  • Often used by tuition and training and freelancers and agencies

Kit (formerly ConvertKit) is email marketing built for creators, with sign-up pages and automations.

Kit on Cratepick

Why pick Mailchimp

  • Best for businesses new to email marketing

Mailchimp sends email campaigns and automations, with sign-up forms and templates.

Mailchimp on Cratepick

Questions people ask

Is Kit or Mailchimp better for a small business?
It depends on the job. Kit and Mailchimp both help you email customers. Kit is best for coaches and creators with a newsletter; Mailchimp is best for businesses new to email marketing.
Is Kit or Mailchimp free?
Kit: Free plan. Mailchimp: Free plan. Prices change, so check both sites before you sign up.

Other tools to email customers

  1. Brevo

    Email, SMS and WhatsApp campaigns

    Best for: Large contact lists on a budget

    Free plan
  2. MailerLite

    Simple email marketing

    Best for: Small lists that want automations

    Free plan
  3. 6rsh

    WhatsApp, Instagram and site chat in one inbox

    Best for: Online shops selling to customers over WhatsApp

    Free plan
  4. Coming Soon & Maintenance Mode

    Put up a launch page on your WordPress site while you build

    Best for: WordPress site owners getting ready to launch or redesign

    Free plan
  5. ContentMation

    Plan and auto-post marketing campaigns across 10 networks

    Best for: Solo founders doing their own marketing without an agency

    Free plan

Answers by Sampan